So AdAge followed up their Starbucks article with another article, this time about how there aren't any alternatives to Starbucks. True, a bit of harsh reality for a New Yorker but for those of us with west coast roots, totally misplaced.
From Peet's coffee up here in the Bay Area to Coffee Bean & Tea Leaf down in SoCal, not to mention southern California's endless beaches and Northern California's... um... outdoors, us on the west coast just simply have it better than NYC. And that isn't even to mention the plethora of Seattle coffee houses. We have places "third" through "hundredth".
True, when I visit Colorado, or Topeka, Kansas, my choices are limited to Starbucks and Starbucks. But just wait a year or two... Starbucks won't get their A-Game back before their customers self-segment into more niche 3rd places.
